The development of the Overseas Property Investments website www.opirentals.com is very influential in the growth of the holiday letting business. It will enable us to promote owners properties to a greater audience and also open up partnership opportunities through advertising banners and links on various associate websites.
The front end of our websites at www.opiholidays.com and www.opirentals.com is superb as it gives the potential letting client various views of the property as well as all the information required to make a booking. The next stage of the website is to give the client the ability to pay online, not only for the letting weeks but also for extras such as welcome packs, car hire etc.
A further development of the in-house technology will be the "back-end" that will give the business great functionality, time management and internal support from an administrative and sales prospective. The property management software is transparent between both the front and back-end.
The software is also web based so the need for back up is unnecessary and the system can be administered immediately from anywhere in the world, thus offering total flexibility.
The internet partnership programme is an area that we will focus on as this will help our "hit" ratio as to get within the top pages of the search engines is extremely difficult.
The website will also be promoted in all our advertising both locally and within the UK market sector.
The technology we use within the business, from a hardware perspective, is the very latest; each franchise is provided with one desktop and one field notebook. The office technology will continue be a source of added value within the business and with further benefits to the client.
