OPI Group - Franchise Business Opportunities

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MISSION AND STRATEGIES

Vision

Our vision at OPI is to grow the business through building a strong, dedicated and professional franchise network. Initially the network will be spread throughout the Costa Blanca and Costa del Sol then onto other areas of the Spain. The future is to take the OPI Brand into additional countries. The initial vision is simply to be the largest property management and holiday letting company in Spain with a future goal of expanding that No1 position further a field in the future.

Mission

OPI's mission is to increase its management of properties both from the 2nd home owner market and the buy to let investor and to increase its letting occupancy from both its short and long term clients. It is expanding through franchise, acquisition and organic growth with a strong focus on developing further services and corporate partnerships.

Values

OPI delivers competitive, professional, friendly and concise services in all its conducted areas of product and services. Honesty and integrity are core values in delivering our services and will be fundamental to the ongoing success of our business. All staff understands these aims and are dedicated to delivering value to our clients.

Objectives

The underlying objective of OPI is to create a substantial business offering people the opportunity to be business owners in their own right through our franchise network and to grow brand awareness of OPI both locally and internationally especially within the Spanish letting market.

USP's

OPI through its experience are firmly placed to exploit opportunities in this marketplace. Its unique selling points are:

  • Property Management and Lettings are our core business
  • Complete service offering for both owners and tenants
  • Dedicated account managers for owners
  • Professional office based locations
  • Proven processes
  • Unrivalled support structure

Strategies

OPI look to create opportunities by exploiting the following:

  • Holiday market for private lettings through International brand awareness
  • The essential need for management for the thousands of new and existing properties through marketing activity and local business relationships
  • Corporate relationships with sales organisations, promoters and developers
  • Additional services
  • Buy to let market
  • Latest technology

Goals

The joint goals for OPI and its franchises are as follows, they contain three main areas:

  • Increase the network to a minimum 25 offices by the end of 2010
  • Create a well known brand within the Spanish marketplace
  • Enable sustained growth and profitability
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